PDF files prove to be the most reliable for use in the print industry. When preparing files for print production, you might wish to use this reminder to save time and effort.
first things first
Be sure to use a true design software when making documents or other print pieces. Typical programs of this type include: QuarkXPress, InDesign and Adobe Illustrator. If possible, avoid using programs such as Microsoft Word or Publisher. These types of programs are mainly suited for the role of word processing. When used in digital printing, these programs can frequently lead to reflowed or misplaced text on the document. When a designer sends the document to a printing device, the measurements of the fonts used in the document are usually based on the properties of that output target printer. To make good PDF files, it’s best to select Distiller/Acrobat PDF as the default printer on the computer so all documents are saved according to Distiller’s font metric. Doing this will help the text and graphics stay where they are intended to be on the page during the print process.
- Be sure all fonts are fully embedded or subset to have only characters used in document. Use the “Document Properties” option on Adobe Acrobat or Reader to verify if fonts have been embedded into the file. If a font is listed as “embedded subset” only character used in the document will be embedded and editing will not be possible unless others have that font. Convert type within an EPS files curves to avoid the need for that file.
- Are all images saved at high resolution? An image at 300 dpi sized to the actual output dimensions is a good practice in most cases. The use of lows resolution pictures from the Internet is not recommended.
- Check that illustrations are encoded as vector data and not converted to bitmaps when saved. If possible, do not use PDF Writer or the “Save As PDF” option because they convert all EPS graphics to low-res bitmap images. A better method is the “Export as PDF” option with all the correct settings.
- Colors should be specified in the color space of CMYK. Do not use RGB. Microsoft Word is one of the main causes of conversions to RGB. Include files for all graphics saved in an EPS format. At the print or export PDF boxes, chose “preserve CMYK numbers”. On-screen colors are usually not accurate; so, use a PMS color swatch book for coated or uncoated stocks to designate the right colors for your printed piece according to the stock to be used.
- Does your layout maximize the number of finished size pieces on a run sheet size (i.e. 2-up on a 12″x18″ sheet for two 8.5″ sheets with bleeds)? Dimensions of page sizes in a file should match the size of sheets being printed while taking into account bleeds, crop marks, and other finishing needs. Incorporate a bleed, the use of color to the edge of the finished piece, beyond crop marks (cut lines) by 0.125 inches or 1/8″. Be sure images and text are not too close to the edge for finishing piece with folds or cuts. And finally, double check that images are not downsized, compression is not added, fonts are embedded, registration marks turned on, transparencies are flattened, and settings are clicked to Press Quality.